Three Key Web Design Elements

When considering web design, you need to think about your business. Every type of business has specific needs, whether you sell goods or services, or provide information or entertainment. For more info about Essex websites, follow the link. The type of business you run should influence your design and different industries will have websites that focus on different things. Regardless of the type of business you run, though, there are three things that all good websites have, not matter what they are for.

You wouldn't think this is the case, but a lot of websites fail to provide the most basic tool for their users: legibility. That means use a font that is legible and that is sized such that it is comfortable to read. You also need to make sure that the color of the font doesn't fade into the background or clash with it. This also includes not cramming too much information on a page. Text needs to be properly formatted for the web, which includes leaving plenty of white space without making each page too long. They need to be able to get the information they need without having to work for it.

Good navigation is also important. There should be a way to get back to the home page from every page on your site. A design that incorporates the entire navigation bar on every page also works. All navigation tools need to be easily understandable. Users want to be able to figure out your site without having to think about it, so they like buttons that make sense.

An oft-overlooked aspect of navigation is search functionality. Follow the link for more information on a microsite web design package. Good websites have good search functions. The search algorithm needs to return useful results. Try out some of the search plug-ins that are available. Alternately, you can use a template with embedded search functions. Do some basic tests before settling on one. Search for words or phrases that you know appear on your site. If that doesn't come up in the results, it's a bad search engine.

Good search function also includes a search box on every page and a box that is long enough. What makes it good? The search box needs to be long enough to fit a common search phrase for your site in it, so your customers can read what they're typing in, and it needs to appear on every page.

Basically, the idea is to make your website as accessible as possible. You want your customers to be able to find what they're looking for. Visitors who don't answer "yes" to those questions are unlikely to become customers. Learn more about small business website design. If you can improve these aspects of your site, though, you should be on your way toward making a good impression.